释义 |
the boston matrix /bɒstən; name bɔːs-/ (also growth-share matrix) noun [countable, usually singular] (marketing 营销) a way of analysing how successful a range of a company's products or services are by looking at the percentage of sales it has in the market and how fast the sales are growing 波士顿矩阵分析模型(通过观察市场占有率及销售额增长率,从而分析公司系列产品或服务成功的程度) |