释义 |
pull strategy noun [countable] (marketing 营销) a method of marketing that depends on spending a large amount of money on advertising, etc. in order to persuade consumers that they want to buy the product 拉动策略(为了劝说顾客购买产品而花巨资在广告等上面的营销方法)◆a good example of pull strategy is the television advertising of children's toys. 拉动策略的典型例子是儿童玩具的电视广告。 ➡ push strategy |