释义 |
rebadge /riːbædʒ/ verb (marketing 营销) 1. [transitive] to buy a product or service from another company and sell it as your own (买入产品后)换牌销售◆they could import a small car and rebadge it. 他们可以进口小汽车,再贴上自己的商标再投放市场。 2. [intransitive, transitive] to change the name or symbol of a business or one of its products or services (以新名称或标识)重新推出◆all the stores are being rebadged under the new corporate banner. 所有的商店换上新的公司标志重新开张。☞ rebadge |