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单词 integratedmarketingcommunications
释义 integrated marketing communications noun [uncountable; plural] (abbreviation imc) a way of managing a company's marketing so that all forms of information about products or the company are carefully linked 整合营销传播(管理公司营销的方式,目的是整合有关产品或公司的各种资讯)◆she emphasized the importance of integrated marketing communications in achieving customer loyalty. 她强调整合营销传播在实现客户忠诚度方面的重要性。
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