| 释义 |
rebrand /riːbrænd/ verb [intransitive, transitive] (marketing 营销) to change the image of a company or an organization, or of one of its products or services, for example by giving it a new name, advertising it in a different way, etc. 品牌再造（通过改变名称或广告更新公司形象）◆the group is rebranding its outlets as ‘game’. 这集团将其门店更名为“游戏”。◆these companies are trusted and do not need to rebrand. 这些公司深受信赖，无需进行品牌再造。 ▸ rebrand /riːbrænd/ noun [singular] ◆a multi-million-dollar rebrand 价值数百万元的再造品牌◆a creative agency has been appointed to work on the rebrand. 已指定一家创意机构负责品牌的再造工作。 ▸ rebranding noun [uncountable; singular] ◆a rebranding exercise 一场品牌再造运动◆a $10 million rebranding 投资价值 1 000 万元的品牌再造工程☞ rebrand☞ rebrand |