关于策略型消费者的服务供应链研究

     董克

    

    

    

    【摘? 要】策略型消费者会根据历史信息推测商品降价的可能性或降价的时间来决定是否购买以及何时购买。当市场中存在大量这样的策略型消费者时，服务集成商应该采取怎样的定价策略，才能使得收益最大呢？论文主要研究服务集成商与策略型消费者的博弈关系。

    【Abstract】Strategic consumers will speculate the possibility or time of price reduction based on historical information to decide whether and when to buy. When there are a large number of such strategic consumers in the market， what pricing strategy should service integrators adopt to maximize the revenue？ This chapter mainly studies the game relationship between service integrators and strategic consumers.

    【关键词】策略型消费者;服务供应链;博弈

    【Keywords】strategic consumers; service supply chain; game theory

    【中图分类号】F272.3? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文献标志码】A? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文章編号】1673-1069（2020）06-0125-05