| 标题 | 微信营销发展趋势及对策研究 |
| 范文 | 史竹生 摘要：隨着互联网技术的不断更新完善，以及智能手机的逐渐普及，人们生活的世界早已从传统互联网时代悄无声息地过渡到移动互联网时代。新时代的来临，使得受众的媒介接触行为也随之发生变化。人们改变了昔日使用电脑上网的习惯，转而选择用智能手机上网获取信息和娱乐。微信作为移动互联网这一时代的必然产物，凭借着自身优势迅速抢占用户市场，并且已演变成大量受众生活中不可或缺的一部分。微信营销是移动互联网时代应运而生的重要营销平台和工具，庞大的用户群落和数据信息为微信营销提供基础依据，为企业竞争获胜提供重要支持。微信营销需要结合企业战略规划进行深度营销，企业应当以微信营销为切入点，抓住这个数据经济时代赋予的机会。目前，各企业随之纷纷开始意识到利用微信进行营销的无穷价值，广泛的客户数据资源，成为企业实现经济利益的法宝。但是，大多数企业因缺乏理论知识、营销策划、战略规划，微信营销还停留在把微信作为发广告、做推送的免费通道的初级阶段，微信营销的潜力并没有充分发挥，未来企业应如何更有效的进行微信营销依然是一个值得研究的课题。 关键词：移动互联网；微信；微信营销 中图分类号：F274 文献标识码：A 文章编号：1005-913X（2019）01-0067-03 Research on the Development Trend and Countermeasures of WeChat Marketing Shi Zhusheng （Anhui University of Technology， Ma 'anshan Anhui 243032） Abstract：With Internet technology constantly updated sound， and smart phone gradually spread， people living in the world has already from the traditional Internet era quietly transition to the era of mobile Internet. The coming of the new era， so that the audience's media contact behavior also changes. People have changed the habit of using computers to surf the Internet， and instead choose to use smart phones to access information and entertainment. WeChat as an inevitable product of the era of mobile Internet， with its own advantages to quickly seize the user market， and has evolved into a large number of life is an integral part of the audience.WeChat marketing is an important marketing platform and tools of the era of the mobile Internet era， a huge user community and data information to provide the basis for the WeChat marketing， to provide an important support for the enterprise to win the competition. WeChat marketing needs to be combined with enterprise strategic planning depth marketing， enterprises should take the WeChat marketing as the entry point， seize the opportunity to give our economic era. At present， the enterprises have begun to realize that the use of WeChat to carry out the infinite value of marketing， a wide range of customer data resources， to become a magic weapon for enterprises to achieve economic benefits. But most enterprises because of the lack of theoretical knowledge， marketing planning， strategic planning， micro channel marketing still stays in the micro channel as advertisers， push the free passage of the primary stage， micro channel marketing potential has not brought into full play， enterprises in the future should how to more effectively the micro channel marketing still is a topic worthy of study. Key words： Mobile Internet； WeChat； WeChat marketing |
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