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单词 nielsenrating
释义 nielsen™ rating /niːlsən/ (also nielsen™) noun [countable] (marketing 营销) in the us, a measure of how many people, and often what type of people, watch a particular programme on television. the information is used by companies who want to advertise their products to a suitable audience, and by television companies who set the price for advertising in and around particular programmes. 尼尔森收视率(在美国,指统计有多少人、哪一种类型的人观看某一电视节目的方式。公司可利用这个信息向适合的观众投放产品广告,电视公司可用它来确定在某个节目里投放广告的价格)◆the show scored a nielsen rating of 2.9. 这个节目的尼尔森收视率为 2.9。◆the programme was cancelled following low nielsen ratings. 因尼尔森收视率低,这个节目被取消了。
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