| 单词 | advertising |
| 释义 | advertising /ædvətaɪzɪŋ; name -vərt-/ noun [uncountable] 1.the act of making a company, a product or a service known to the public; the notices, pictures and short films that a company uses to tell people about itself and its products 做广告；广告◆cigarette advertising 香烟广告◆how much did we spend on advertising last year? 去年我们的广告费是多少？◆are you easily persuaded by television advertising? 你容易受电视广告影响吗？◆the company has a huge advertising budget. 这公司有庞大的广告预算。◆only ten per cent of recruitment advertising (= advertising for people to fill jobs) is online. 只有 10% 的招聘广告采用在线方式。 ➡ column inch , promotion , publicity ⨁ internet / online / point-of-sale / press / radio / television advertising互联网／在线／销售点／报刊／广播／电视广告 ⨁ an advertising campaign广告宣传活动 ⨁ advertising revenue(s) / sales广告收入／销售 2.the industry of advertising things to people on television, in newspapers and magazines, etc. 广告业◆people who work in advertising 在广告行业工作的人◆he's one of the world's most powerful advertising executives. 他是世界上最具有实力的广告公司的主管之一。 ➡ see note at marketing ⨁ the advertising business / industry / sector广告业务／行业／部门 ⨁ an advertising company / executive / group / manager广告公司／公司主管／集团／经理 brand advertising ◇ comparative advertising ◇ consumer advertising ◇ corporate advertising ◇ direct advertising ◇ direct response advertising ◇ drip advertising ◇ image advertising ◇ indirect advertising ◇ institutional advertising ◇ keyword advertising ◇ mass advertising ◇ outdoor advertising ◇ out-of-home advertising ◇ point-of-purchase advertising ◇ print advertising ◇ product advertising ◇ spot advertising ◇ trade advertising ☞ advertising☞ marketing/advertising/promotion/publicity/public relations☞ marketing/advertising/promotion/publicity/public relations☞ advertising/advertisementadvertisingnoun [uncountable] ◆she's hoping to make a career in advertising.她希望在广告业谋发展。advertisingnoun [uncountable] ◆she's hoping to make a career in advertising.她希望在广告业谋发展。advertising1 to advertise something2 the activity of advertising3 an advertisementsee alsopersuade,buy,sell,newspapers,television/radio,1. to advertise something 给某事物做广告 advertise /ˈædvəʳtaɪz/ [intransitive/transitive verb] to tell people publicly about a product or service in order to try to persuade them to buy it, for example by showing short films on television, or by showing pictures with words in newspapers and magazines ［在电视或报刊杂志中］登广告；为…做广告 there was a big poster advertising a well-known brand of cola. 有一张大型海报登着一知名品牌可乐的广告。 we are a small business so we can only afford to advertise in the local press. 我们公司规模小，所以只做得起本地报刊上的广告。be advertised on tv/on the radio ‘how did you find out about the new software?’ ‘it was advertised on tv.’ “你是怎么找到这种新软件的？”“电视上有广告。”be advertised in a newspaper/magazine etc the concert was advertised in all the national newspapers. 这场音乐会在所有的全国性报纸上都做了广告。be heavily advertised be advertised a lot 做很多广告 young smokers tend to buy the brands that are most heavily advertised. 年轻烟民一般都购买广告做得最多的牌子。 promote /prəˈməʊt/ [transitive verb] to try to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television ［如以较低价钱或在电视上］宣传，推广；促销［新的产品、电影等］ meg ryan is in europe to promote her new movie. 梅格·瑞安在欧洲宣传她的新影片。 to promote their new shampoo, they are selling it at half price for a month. 为了促销新的洗发剂，他们正进行为时一个月的半价销售。promote something as something they're trying to promote dubai as a tourist destination. 他们正在把迪拜推广为旅游目的地。 publicize also publicise british /ˈpʌblɪsaɪz, ˈpʌbləsaɪz/ [transitive verb] to tell the public about a situation, event, organization, problem by advertising, writing, or speaking about it on television, in newspapers etc ［在电视上、报纸上等］宣传，宣扬；公布 hollywood gossips were saying that the studio lacked the funds to publicize its new film properly. 好莱坞有传闻说制片公司缺少资金，未能好好地宣传它的新片。 a good estate agent will know the best ways to publicize the fact that your home is for sale. 一个好的房产经纪人知道如何用最好的办法来对外宣传你的住房要出售。 a series of articles and television shows publicized concerns that the chemical alar, used to keep apples red and firm, could cause cancer. 一系列文章和电视节目都反映了民众的普遍担忧，就是用于保持苹果红润坚实的丁酰肼这种化学物质是会致癌的。well-/highly/widely/much publicized publicized a lot 广受关注 jurors were asked what they knew about the highly publicized case. 陪审团被问到，对于被媒体炒得沸沸扬扬的这个案件，他们了解多少。 market /ˈmɑːʳkɪt, ˈmɑːʳkət/ [transitive verb] to try to sell a product or service by deciding which type of people are likely to buy it and by making it attractive and interesting to them ［指向潜在的某类型客户，以提高产品或服务的吸引力来］推销，销售 in order to market a product well, you need to be aware of public demand. 要使产品卖得好，就须注意公众的需求。 the company has exclusive european rights to market the new software. 该公司拥有这种新软件在欧洲的独家营销权。 hype/hype up /haɪp, ˌhaɪp ˈʌp/ [transitive verb] informal to try to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this kind of information 【非正式】大肆宣传，炒作［用于表示不相信此类信息］ like most hollywood movies it was so hyped up that when i saw it i was completely disappointed. 和多数好莱坞影片一样，这部电影也被大肆炒作，所以我看后觉得彻底失望。 the cosmetics industry is usually quick to hype its new products. 化妆品行业通常在新产品一推出时便大肆宣传。 hyped [adjective] heavily/greatly/much etc hyped douglas kennedy's hugely hyped first novel ‘the big picture’ 道格拉斯·肯尼迪被大肆吹捧的首部小说《大电影》 plug /plʌg/ [transitive verb] informal also give something a plug /ˌgɪv (something) ə ˈplʌg/ [verb phrase] especially british informal to try to persuade people to buy a book, see a film etc, by talking about it publicly, especially on television or radio 【尤英，非正式】［尤指在电视或电台上］为…做广告，宣传［书、电影等］ the only reason she agreed to be interviewed was to plug her new record. 她同意接受采访的原因只有一个，那就是为了宣传她新录制的唱片。 the author used the opportunity of appearing on tv to give his latest book a plug. 作者利用在电视上露面的机会宣传他的新书。 sell /sel/ [transitive verb] to encourage people to buy something 推销 there's no question about it - scandal sells newspapers. 毫无疑问，丑闻可使报纸畅销。sell something to somebody it's not just a question of making a good product - we also have to go out and sell it to people. 这不仅仅是生产好的产品的问题—我们还要走出去向人推销。 push /pʊʃ/ [transitive verb] informal to try to sell more of a product or service by advertising it a lot 【非正式】为［产品或服务］大做广告，推销 revlon is really pushing its new range of beauty creams. 露华浓公司正在大力推销新的护肤霜系列。2. the activity of advertising 广告活动 advertising /ˈædvəʳtaɪzɪŋ/ [uncountable noun] the business of trying to persuade people to buy things, using pictures, words, songs etc on television and radio, large public notices, and magazines ［电视、广播、大型海报以及杂志等中的］广告宣传；广告活动；广告业 the big cigarette manufacturers spend billions of dollars a year on advertising. 大的烟厂每年要在广告上花数十亿美元。 cbs/fox said that its advertising was mostly aimed at young adults between the ages of 18 and 23. 哥伦比亚广播公司和福克斯公司说他们广告的主要对象是18到23岁的青年人。 sara is looking for a job in advertising or the media. 萨拉想在广告界或大众传媒界找一份工作。advertising agency a company that advertises other companies’ products 广告公司 deutsch is the biggest advertising agency in the world. 德意志广告公司是世界上最大的广告代理商。 promotion /prəˈməʊʃən/ [countable/uncountable noun] an attempt to make people buy a new product, see a new film etc, for example by selling it at a lower price or talking about it on television ［如以较低价钱或在电视上的］宣传，推广；促销 robbie williams arrived in new york to do a week of promotion for his new record. 罗比·威廉斯到纽约来为他的新唱片做一个星期的宣传工作。 the author was signing copies of his new book as a part of the publisher's promotion campaign. 作者在给他的新书签名，这是出版商促销活动的一部分。sales promotion they ran a sales promotion scheme in which a world cup coin was given away with every four gallons of petrol purchased. 他们正在搞促销活动，每购买四加仑汽油便可获赠一枚世界杯纪念币。 promotional [adjective only before noun] promotional video a promotional video made by the apple computer company 苹果电脑公司制作的促销视频promotional copy i managed to get hold of a promotional copy of the manic street preachers’ latest album. 我设法找到了“狂街传教士”乐队最新专辑的一张推广拷贝。 marketing /ˈmɑːʳkɪtɪŋ, ˈmɑːʳkətɪŋ/ [uncountable noun] the business of trying to sell a product or service by deciding which type of people are likely to buy it and making it attractive and interesting to them ［市场］营销；销售 the business course includes classes on marketing. 这个商业课程包括营销课。marketing strategy/campaign the reason their cars sold so well was that they had a brilliant marketing strategy. 他们的汽车之所以销路这么好，是因为他们的营销策略非常出色。 publicity /pʌˈblɪsɪti, pʌˈblɪsəti/ [uncountable noun] the business of making sure that people know about a new product, a new film, a famous person etc, for example by talking about them on tv or writing about them in magazines ［电视或杂志对新产品、新电影、名人等的］宣传，推广 the show's organizers spent over $500,000 on publicity alone. 这次节目的主办方单广告宣传就花了五十多万美元。good/bad publicity the band appeared on larry king's show, which was good publicity for their us tour. 那乐队在拉里·金的节目上亮相，这对他们的美国之行是一个很好的宣传。 hype /haɪp/ [uncountable noun] informal attempts to make people interested in a product, entertainer, film etc, using television, radio, and newspapers - use this to show that you do not trust this type of information 【非正式】［利用电视、广播和报纸对某一产品、艺人、电影等所作的］大肆宣传，炒作［用于表示不信任此类信息］ despite all the hype, i thought the book was pretty boring. 这本书尽管大肆宣传，我还是觉得挺枯燥的。media hype is it really kevin costner's best film performance, or is that just media hype? 这真是凯文·科斯特纳演得最好的一部影片，还是只是媒体的炒作？3. an advertisement 广告 advertisement /ədˈvɜːtɪsmənt, ədˈvɜːtəsməntǁˌædvərˈtaɪz-/ [countable noun] something such as a large public notice, a short film on television, or a picture with words in a newspaper, that is designed to persuade people to buy something 广告 most car advertisements are aimed at men. 大多数汽车广告都针对男性。advertisement for at this time of year, the papers are full of advertisements for skiing holidays. 每年的这个时候，报纸上都登满了滑雪度假的广告。 commercial /kəˈmɜːʳʃəl/ [countable noun] an advertisement on television or radio ［电视或电台广播中的］商业广告 have you seen the new levi jeans commercial? 你看到李维斯新的牛仔裤广告了吗?commercial for a commercial for low-alcohol lager 低酒精度淡啤酒的商业广告commercial break when there are commercials in the middle of a programme 广告时间 we'll be right back with you after a commercial break. 我们广告之后马上回来。 ad informal also advert british informal /æd, ˈædvɜʳt/ [countable noun] an advertisement 广告 she had started her acting career by doing shampoo ads on tv. 她的演艺生涯是从在电视上做洗发剂广告开始的。ad for i saw an advert for some cheap furniture in our local paper. 我在我们本地的报纸上看到一则便宜家具的广告。put an ad in a newspaper/magazine we put an ad in ‘the times’ and got a terrific response. 我们在《泰晤士报》上登了个广告，得到了极大的反响。 campaign/advertising campaign /kæmˈpeɪn, ˈædvəʳtaɪzɪŋ kæmˌpeɪn/ [countable noun] a planned series of advertisements for a new product or service ［为新的产品或服务所进行的］广告宣传活动 the company got into a lot of trouble over its last advertising campaign. 该公司在上次的广告宣传活动中惹了许多麻烦。launch a campaign/an advertising campaign start a campaign 开展运动/广告宣传活动 nissan is about to launch a nationwide campaign for its new range of cars. 日产公司将要为它的新车系列开展一场全国性的广告宣传活动。 slogan /ˈsləʊgən/ [countable noun] a short clever phrase used in an advertisement 广告标语 a dry-cleaning company that used the slogan ‘we know the meaning of cleaning’ 一家干洗公司，他们所用的广告标语是“干洗之道，我们知道” hoarding british /billboard american /ˈhɔːʳdɪŋ, ˈbɪlbɔːʳd/ [countable noun] a large flat board in a public place, where large printed advertisements are shown 广告牌 beside the freeway was a huge billboard showing an ad for ben & jerry's ice cream. 高速公路旁边是一块很大的广告牌，上面是本与杰里冰淇淋的广告。 junk mail/direct mail /ˈdʒʌŋk ˌmeɪl, də̇ˈrekt ˌmeɪl/ [uncountable noun] advertisements you receive in the mail from different companies, often with special deals or sales in them. direct mail is the word used by the companies who send out these advertisements 垃圾邮件［指商家所寄的广告信件］；直销广告［商家所用的叫法］ statistics show that 44% of junk mail is thrown away and never read. 统计显示，有44%的垃圾邮件是看都不看就扔掉的。 infomercial /ˈɪnfəʊmɜːʳʃəl/ [countable noun] a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show ［制作成电视或电台节目一样的］专题广告片 cable channels began broadcasting the 30-minute infomercial in april. 有线频道从4月份起播出一个30分钟的专题广告片。 banner ad /ˈbænər æd/ [countable noun] an advertisement that appears at the top of a web page (=a page on the internet), that you click on to find out more about the company, product, or service 网页标题广告，网幅广告 a banner ad for newspage, a personalized internet news service, appeared on part of the screen. 屏幕上出现了“新闻网页”—一个个性化的互联网新闻服务系统一一的标题广告。 ad·ver·tis·ing /`ædvəˏtaɪzɪŋ; ˈædvətaɪzɪŋ/n [u]the business of advertising things on television, in newspapers etc 广告业 ☞ advertising |
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