单词 | brandextension |
释义 | brand extension noun (marketing 营销) 1. [uncountable] using a successful brand name to sell new types of products 品牌延伸(使用成功的品牌来销售新产品)◆the telephone company's new strategy includes brand extension into it products. 电话公司的新策略包括将品牌延伸到信息技术产品。 ➡ brand stretching 2. [countable] a new product that is sold using an existing brand name 品牌延伸产品(使用现有的品牌名称来销售的新产品)◆‘fashion’ magazine was such a success that it launched its own brand extension: ‘teen fashion’. 《时尚》杂志是如此成功,以至于推出了自己的品牌延伸产品:《青少年时尚》。 |
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