| 释义 |
brand extension noun (marketing 营销) 1. [uncountable] using a successful brand name to sell new types of products 品牌延伸（使用成功的品牌来销售新产品）◆the telephone company's new strategy includes brand extension into it products. 电话公司的新策略包括将品牌延伸到信息技术产品。 ➡ brand stretching 2. [countable] a new product that is sold using an existing brand name 品牌延伸产品（使用现有的品牌名称来销售的新产品）◆‘fashion’ magazine was such a success that it launched its own brand extension: ‘teen fashion’. 《时尚》杂志是如此成功，以至于推出了自己的品牌延伸产品：《青少年时尚》。 |