| 释义 |
diˌrect response advertising (also diˌrect response marketing) noun [uncountable] (marketing 营销) advertising that asks people to reply to the company in some way in order to buy a product, for example by making a telephone call or sending an email 直效广告；直接反应广告◆a coupon or a free phone number are the most common forms of direct response advertising. 优惠券或免费电话是直效广告的最常见形式。◆direct response tv advertising 直效电视广告 ➡ direct advertising , image advertising , institutional advertising ▸ diˌrect response ad noun [countable] ◆our direct response ads generated hundreds of enquiries. 我们的直效广告带来了数百个查询。 |