释义 |
reposition /riːpəzɪʃn/ verb [transitive] (marketing 营销) to present a product in a new way so that it will attract more or different customers 重新定位(以新的方式推出产品以吸引更多或不同的顾客)◆the parent company intend to reposition the brand as sportswear, rather than fashion. 母公司打算将品牌重新定位为运动装,而不是时装。◆the bank is repositioning itself to focus on consumers and personal finance. 银行正对自己重新进行定位,把重点放在消费者和个人理财方面。 ▸ repositioning noun [uncountable] ☞ reposition |