| 释义 |
copy testing noun [uncountable] (marketing 营销) the process of testing an advertisement with a small group of people to see how effective it is before it is used publicly （广告播出或刊登前的）广告效果测试◆we carried out copy testing to see which heading attracted the most response. 我们进行广告效果测试以便了解哪一个广告标题最引人注目。 ▸ copy test verb [intransitive, transitive] ◆the ads were copy tested before the campaign and the scripts changed. 在广告活动和文案改动之前进行广告效果测试。 ▸ copy test noun [countable] ◆she questions whether copy tests can really predict sales results. 她怀疑广告效果测试是否真能预测销售业绩。 |